Master AI tools - Elevate your Marketing Games

Master plan your life with a top postgraduate program

Get cutting-edge digital marketing skills

Open the doors to a thriving career in international business

Think global, act GLocal

Rest assured, your future self approves

Study with the best!

Full Time with an International Orientation

The MSc in Marketing & Communication with an International Orientation (commonly known simply as PRIMA - Program in International Marketing) at Athens University of Economics and Business.

It is offered by the top business school in Greece, Athens University of Economics & Business, and enjoys an excellent reputation abroad.

The MSc in Marketing & Communication with an International Orientation

  • offers a comprehensive curriculum in Marketing and Communication with a global perspective
  • takes a hands-on approach to learning (labs, projects, simulation games, visits to companies and foreign universities)
  • combines theory and practice with an emphasis on digital marketing
  • provides strong connections to the business community (partnerships with companies, talks by industry experts)
  • lays a solid foundation for a successful career path

Graduates gain cutting-edge marketing knowledge and skills, develop critical thinking, adopt data-driven decision makeing, cultivate a global mindset, and have abundant job opportunities in today's global and digital world.

Interested?

Professor Dionysios Skarmeas
Director of the MSc in Marketing & Communication

Key facts

Start date: September

Application period: 

The application period for September 2025 entry has ended.

Duration/Mode: 3 semesters (full time)

Taught language: English

Entry requirements: Undergraduate degree from an accredited Greek or foreign university

Language requirements: English language diploma (C2 level)

Fees: 6.900€ (full time)

How to apply

 

96%

of our graduates state that the academic staff of the MSc program is of a high standard

 

91%

of our graduates believe that the objectives of the MSc program have been fully achieved

 

91%

of our graduates are satisfied with the MSc program

News

Testimonials

Being involved in the field of international marketing was and still is a dream of mine. PRIMA was the best start to realize my dream. Its modules and instructors, enabled me to gain a thorough understanding of marketing in general and international marketing in particular. It is important to mention that PRIMA students benefit from guest speakers who are invited to the program to share their professional expertise. Above all, PRIMA, gave me the opportunity to go abroad, as an Erasmus student, in particular to Radboud University in the Netherlands, to complete my dissertation. It was a great opportunity to get to know different cultures and to learn how to work in a foreign academic environment. PRIMA is a student’s right choice for quality graduate education in the field of International Marketing in Greece!

Barbara Michail

Export Coordinator, Olympic Hermes S.A. (Lavdas Group), Graduate of the English Full Time Program